Wednesday, December 14, 2011

Newsletter: return to sender

Yes, that's another social media rant. Recently, I started to receive e-mails from several review sites and other people I've been in touch with. Somehow they seem to think it's okay to add me to their mailing list  to update me on their bowel movements. Guess what? It's not! What makes you think I am so bored that I need to read several blog posts a day, dear Sender? Hm? Care to explain?
Though I do understand that reviewers or authors want to gather a solid following and visitors who come regularly to read their offerings, I find it rather annoying to be bombarded with e-mails, especially if I didn't sign up for it. Marketing is important, but certainly not that way. In fact it's the easiest way to get rid of me. If I work with a review blog, I'm all up for posting the links, on twitter, on facebook on other platforms; I do want to help spreading the word, but if you force me to read your stuff, I'm less inclined to be honest. Yes, and I have to admit that even your chirpy 'Hello, it's me again' fails to make me smile.
Almost every site or blog has the option of an RSS feed or other subscription buttons, don't you think I'm intelligent enough to click on it, or fill in my e-mail address if I wanted to receive updates? Just a suggestions.
There is a difference between targeting your market and spamming and I consider receiving e-mails I didn't ask for as spam.

Especially you, Review bloggers. You see, the time I spend clicking through the process of unsubscribing, I could have read your post and be on the way to comment or I could have tweeted about it, if I found it be tweet-worthy. But please tell me why I would want to tweet a review of a book I didn't even read? Maybe I wouldn't like the book and then I tweeted something in the world wide web, and people who trust my taste, go and buy the book and are bitterly disappointed if they don't like it, blaming me. Or is the purpose of your e-mail a try to sell me the book? Well, if I was short on reads, I would know where to go since I have your site somewhere in my favourites.

I'm an author, not a reader. Maybe you should think about who your audience is. Surely it's not the authors whose books you agreed to review? I mean, I'm a reader, too, but mainly an author, so why do you pester me with your e-mails about the newest reviews? Or did I misunderstand? Did asking you if you want to review my book entail a life-long subscription with your site?
If that's the case, I'd rather not have my book reviewed by you. You see, I thought you want to reach readers, because only readers will make you big and only readers are important to us authors. For some reason, I find you got the wrong end of the stick.

But be assured, the next time I receive an e-mail from you, I'll hit the unsubscribe button until I have my peace back.

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